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Profile facts & stats

5 sourced facts about online profiles and social/professional networking, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

In what year did Tinder launch?

Answer2012

Tinder popularized the now-familiar swipe-based profile format for dating apps.

Source: Wikipedia - Tinder (app) (2012) en.wikipedia.org

Going deeper

About how many swipes does Tinder record across its app every day?

Answerabout 1.6 billion swipes

Only a small fraction of all those swipes actually turn into a match.

Source: Wikipedia - Tinder (app) (2018) en.wikipedia.org

About how many paying subscribers does Tinder have today?

Answer8.9 million subscribers

Those paid subscriptions generate billions of dollars in annual revenue.

Source: Wikipedia - Tinder (app) (2025) en.wikipedia.org

In what year did Myspace launch, becoming the first social network with worldwide reach?

Answer2003

Myspace let users heavily customize their own profile pages, a novelty at the time.

Source: Wikipedia - Myspace (2024) en.wikipedia.org

Expert level

About what share of Tinder swipes actually result in a match?

Answerabout 1.63%

That works out to about 26 million matches a day, out of 1.6 billion total swipes.

Source: Wikipedia - Tinder (app) (2018) en.wikipedia.org

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